Weaving together denim stories from around the globe, Snake and Dagger
showcase the best of Japanese craft and London attitude through their
decadent and distinctive jeans.

Founded by London-based designer Roy Westfield, each pair of Snake &
Dagger selvedge denim jeans are constructed with rigorous craftsmanship using
the finest Japanese selvedge denim; world renowned for it’s intense colour and
luxurious quality.

Searching for that truly authentic, lived-in feel of great denim, a range of artisanal
techniques is applied to the fabric. Each rip, fade and paint splatter is subtly
applied by hand, ensuring that no two pairs are exactly alike.



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